Forschungsschwerpunkte

• Privacy Calculus Theory
• Consumer Behavior
• Consumer-Firm Interaction in Value Networks

Ausbildung

Studium der Betriebswirtschaftslehre mit Schwerpunkt Corporate Development and Innovation an der Technischen Universität Dresden

Berufserfahrung

• Clicks Online Business, Dresden
• Projektbetreuung als selbstständiger Consultant (Schwerpunkt Marketing)

Publikationen

Bidler, M., Zimmermann, J., Schumann, J. H., & Widjaja, T. (2020). Increasing Consumers’ Willingness to Engage in Data Disclosure Processes through Relevance-Illustrating Game Elements. Journal of Retailing, 96(4), 507-523. (VHB3: A)

Konferenzen und andere Forschungsbeiträge

Bidler, M., Schumann, J.H., Widjaja, T., Schubach, S., & Garbas, J. (2021). Privacy-Related Decision-Making in Business Network Data Exchange Settings: The Role of Consumers' Immediate Affective Reactions. 5th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 26.11.2021. (online)

Zimmermann, J., Bidler, M., Schumann, J.H., & Widjaja, T. (2020). AI-based Data Disclosure. 3rd Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 06.11.2020. (online)

Bidler, M., Zimmermann, J., Schumann, J. H., & Widjaja, T. (2020). Here is How Your Data Help Us Personalize Our Offers to You: Previewing a Meaningfully Gamified Data Disclosure Process to Increase Consumers’ Willingness to Engage in Data Disclosure Processes. 49th EMAC Annual Conference, Budapest, Hungary, 26.05. - 29.05.2020. (cancelled due to COVID-19)

Bidler, M., Schumann, J. H., Widjaja, T., & Zimmermann, J. (2020). Aligning the Data Disclosure Process with Customer Benefits: Employing a Meaningfully Gamified Data Disclosure Process to Increase Data Disclosure Intentions for Personalization Purposes. 2020 AMA Winter Academic Conference, San Diego, CA, USA, 14.02. - 16.02.2020.

Bidler, M., Schumann, J. H., Widjaja, T., & Zimmermann, J. (2019). Previewing a Meaningfully Gamified Data Disclosure Process to Increase Consumers’ Willingness to Engage in Data Disclosure Processes. Doktorandenseminar, Munich, Germany, 14.11. - 15.11.2019.

Bidler, M. & Schumann, J.H. (2019). Aligning the Data Disclosure Process with Customer Benefits: Employing Gamification to Increasing Willingness to Disclose Data for Personalized Services. Accepted at Annual Frontiers in Service Conference, Singapore, 18.07.–21.07.2019.

Bidler, M., Schumann, J.H., Widjaja, T. (2019). Data Disclosure in Business Network Data Exchange Settings: Introducing a Dual Processing Model to Privacy Calculus Theory. 48th EMAC Conference, Hamburg, Germany, 28.05. – 31.05.2019.

Bidler, M., Schumann, J. H. & Widjaja, T. (2018). Data Disclosure in Network Settings: Introducing a Dual Processing Model to Privacy Calculus Theory, Lehrstuhltreffen, Passau, Germany, 24.10. – 25.10.2018.

Bidler, M., Schumann, J. H., & Widjaja, T. (2018). Challenging the Cognitive Privacy Calculus: Affective Reactions in Consumers' Privacy Related Decision Making. EMAC Conference, Glasgow, United Kingdom, 29.05. ­– 01.06.2018.

Bidler, M., Schumann, J. H., & Widjaja, T. (2018). Challenging the Cognitive Privacy Calculus: Affective Reactions in Consumers' Privacy-Related Decision Making. SERVSIG Conference, Paris, France, 14.06 – 16.06.2018.

Bidler, M., Schumann, J.H., & Widjaja, T. (2018). Affektive Konsumentenreaktionen im Datenpreisgabeprozess. 3. Passauer Digital-Marketing-Konferenz, Passau, Germany, 16.03.2018. 

Bidler, M., Schumann, J.H., & Widjaja, T. (2017). Extending the Dyadic Privacy Calculus: Incorporating Effects of Business Network Data Exchange on Data Disclosure. International Conference on Service and Technology Marketing, Zurich, Switzerland, 30.08 – 31.08.2017.

Bidler, M., Schumann, J.H., & Widjaja, T. (2017). Challenging the Cognitive Privacy Calculus: Affective Reactions and Biases in Consumers' Intention to Disclose Private Data. Lehrstuhltreffen, Passau, 12.10. –13.10.2017.

Forschungsschwerpunkte

• User Experience, Usability & User Acceptance
• Konsumentenverhalten
• E-Mobility

Projektbeteiligung

Förderprojekt Bidirektionales Lademanagement – BDL

Ausbildung

Studium im Joint Master Programm Global Business Russland/Italien an der Johannes Kepler Universität Linz, der National Research University Higher School of Economics in Nizhny Novgorod und der Università degli Studi di Bergamo (M.Sc.)

Berufserfahrung

• BMW Group
• UniCredit Bank Austria
• Infineon Technologies AG

Forschungsschwerpunkte

• User Experience, Usability & Nutzerakzeptanz
• Konsumentenverhalten

Ausbildung

Studium der Psychologie an der Universität Regensburg (B.Sc.) und an der Universität Heidelberg (M.Sc., Schwerpunkt „Organisational Behaviour and Adaptive Cognition“); Auslandssemester an der Vrije Universiteit Amsterdam

Berufserfahrung

• CF-Consulting, Heidelberg
• Valantic GbmH, Mannheim
• Roche Diagnostics GmbH, Mannheim

Konferenzen und andere Forschungsbeiträge

Kämpfe, B., Zimmermann, J., Dreisbusch, M., Grimm, A. L., Schumann, J.H., Naujoks, F., Keinath, A., & Krems, J. (2022). Preferences and Perceptions of Bidirectional Charging from a Customer’s Perspective–A Literature Review and Qualitative Approach. Electrified Mobility 2019, 177-191.

Forschungsschwerpunkt

Onlinemarketing

Ausbildung

Studium der Betriebswirtschaftslehre an der Johannes Gutenberg Universität Mainz

Berufserfahrung

Beratung und Projektmanagement

Forschungsschwerpunkte

• Onlinemarketing
• Customer Journey
• Marketing Attribution
• E-Services

Projektbeteiligung

Fre(E)S - Produktivität kostenfreier E-Services

Ausbildung

Visiting Scholar an der University of Massachusetts Boston

Studium der Fächer Computerlinguistik, Informatik und Französisch an der Ludwigs-Maximilians-Universität München und der Université de Franche-Comté (Besançon, France).

Zusatzstudium an der Bayrischen EliteAkademie

Berufserfahrung

• Kabel Deutschland
• Solon Management Consulting
• e-fellows.net
• linguatec Sprachtechnologien

Publikationen

Anderl, E. M., Becker, I., v. Wangenheim, F. & Schumann, J. H. (2016). Mapping the Customer Journey: Lessons Learned from Graph-based Online Attribution Modeling. International Journal of Research in Marketing, 33(3), 457–474. (VHB3: A)

Anderl, E. M., Schumann, J. H., & Kunz, W. (2016). Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys. Journal of Retailing, 92(2), 185–203. (VHB3: A)

Anderl, E. M., März, A., & Schumann, J. H. (2016). Nonmonetary Customer Value Contributions in Free E-services. Journal of Strategic Marketing, 24(3–4), 175–189. (VHB3: C)

Klapdor, S., Anderl, E. M., Schumann, J. H., & v. Wangenheim, F. (2015). Using Multichannel Behavior to Predict Online Conversions. Journal of Advertising Research, 55(4), 433-442. (VHB3: C)

Klapdor, S., Anderl, E. M., v. Wangenheim, F., & Schumann, J. H. (2014). Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns. Journal of Interactive Marketing, 28(4), 285-301. (VHB3: B)

Roscheck, C., Anderl, E. M., & Schumann, J. H. (2013). Effektivitätsmessung im Online-Marketing - Vom einzelnen Klick zur Customer Journey. WiST, 42(5), 238-245. (VHB3: D)

Konferenzen und andere Forschungsbeiträge

Anderl, E. M. (2014). Three Essays on Analyzing and Managing Online Consumer Behavior. Passau: Universität Passau.

Anderl, E. M. (2015). Mapping the Customer Journey: Lessons Learned from Graph-based Online Attribution Modeling. EMAC 2015, Leuven, Belgium, 26.05. – 29.05.2015.

Anderl, E. M., Kunz, W., & Schumann, J. H. (2014). It Takes Two to Tango: Interaction Effects in Multichannel Online Advertising. 2014 Global Marketing Conference, Marina Bay Sands, Singapore, 15.07. – 18.07.2014.

Anderl, E. M., März, A., & Schumann, J. H. (2014). There is No Free Lunch: Non-Monetary Customer Value Contributions in Free E-Services. EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

Anderl, E. M., & Schumann, J. H. (2013). A Holistic View of the Online Customer Journey. Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

Anderl, E. M., Becker, I., v. Wangenheim, F., Schumann, J. H., & Graf, F. (2013). Analyzing the Customer Journey: Attribution Modeling for Online Marketing Exposures in a Multi-Channel Setting. Theory & Practice in Marketing (TPM) Conference, London, UK, 31.05 – 01.06.2013.

Anderl, E. M., Becker, I., v. Wangenheim, F., Schumann, J. H., & Graf, F. (2013). Analyzing the Customer Journey: Attribution Modeling for Online Marketing Exposures in a Multi-Channel Setting. Innovative Approaches to Measuring Advertising Effectiveness Conference, Wharton Customer Analytics Initiative, Philadelphia, PA, USA, 16.05.2013.

Anderl, E. M., März, A., & Schumann, J. H. (2013). There is No Free Lunch. Value Contributions of Non-Paying Customers. AMA Winter Educators` Conference, Las Vegas, NV, USA, 15. - 17.02.2013.

Anderl, E. M., März, A., & Schumann, J. H. (2012). There Is No Free Lunch. Value Contributions of Non-Paying Customers. Frontiers in Service Conference, Bethesda, MD, USA, 14.06. - 17.06.2012.

Anderl, E. M. (2012). Analyzing the Online Customer Journey: Online Advertising Effectiveness in a Multi-Channel Setting. EMAC - Doctoral Colloquium, Lisbon, Portugal, 20.05. - 22.05.2012.

Anderl, E. M., März, A., Schumann, J. H., v. Wangenheim, F., & Ackermann, S. (2011). Kann man mit kostenfreien Dienstleistungen Geld verdienen? Produktivität kostenfreier E-Services. CLIC Executive Briefing No. 21, Leipzig.

Lindner, H., & Anderl, E. M. (2011). General Challenges and Approaches to Increase the Efficiency of E-Services - Practice Notes. XXI. International RESER Conference, Hamburg, 07.09. - 10.09.2011.

Forschungsschwerpunkte

• Onlinemarketing
• Mobile Marketing
• Kundenrezensionen
• Electronic Word-of-Mouth

Projektbeteiligung

Fre(E)s - Produktivität kostenfreier E-Services

Ausbildung

Studium der Fächer Politische Wissenschaft, Soziologie und Volkswirtschaftslehre an der Rheinischen Friedrich-Wilhelms-Universität Bonn, der Université de Bourgogne in Dijon und der Julius-Maximilians-Universität Würzburg

Ausbildung zum Diplom-Kommunikationswirt an der Bayerischen Akademie für Werbung und Marketing (BAW)

Berufserfahrung

Beratung und Projektmanagement in (Online-)Agenturen

Publikationen

März, A., Lachner, M., Heumann, C. G., Schumann, J. H., & v. Wangenheim, F. (forthcoming). How You Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding. Journal of Interactive Marketing. (VHB3: B)

März, A., Schubach, S. A., & Schumann, J. H. (2017). „Why Would I Read a Mobile Review?” Device Compatibility Perceptions and Effects on Perceived Helpfulness. Psychology & Marketing, 34(2), 119-137. (VHB3: B)

Anderl, E. M., März, A., & Schumann, J. H. (2016). Nonmonetary Customer Value Contributions in Free E-services. Journal of Strategic Marketing, 24(3–4), 175–189. (VHB3: C)

Konferenzen und andere Forschungsbeiträge

März, A. (2016). Three Essays on Understanding Mobile Consumer Behavior: Business Models, Perceptions, and Features. Passau: Universität Passau.

Lachner, M., März, A., Schumann, J. H., & v. Wangenheim, F. (2015). “Push It Real Good?” – The Impact of Mobile Push Notifications on Customers Bidding Behavior. Frontiers in Service Conference, San Jose, CA, USA, 09.07. – 12.07.2015.

Lachner, M., März, A., Schumann, J. H., & v. Wangenheim, F. (2015). The Impact of Mobile Push Notifications on Customers Bidding Behavior. Big Data Conference 2015 - German Symposium on Mobile Targeting, Big Data, and Digital Social Media Marketing, Munich, Germany, 13.03.2015.

Kolisch, R., v. Wangenheim, F., Brech, C., März, A., & Schaller, D. (2015). Service Experience Management. Produktivitätssteigerung durch Gestaltung der Kundeninteraktion. CLIC Executive Briefing No. 27, Leipzig.

Lachner, M. & März, A. (2014). “Push It Real Good?” – The Impact of Mobile Push Notifications on Customers Bidding Behavior. Conference on Service and Technology Marketing, Passau, Germany, 20.11. - 22.11.2014.

Anderl, E. M., März, A., & Schumann, J. H. (2014). There is No Free Lunch: Non-Monetary Customer Value Contributions in Free E-Services. EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

März, A. (2014). The Impact of Customer Attributions on the Perceived Helpfulness of Mobile vs. Non-mobile Generated Customer Reviews. 1. Passauer Digital-Marketing-Konferenz, Passau, Germany, 24.01.2014.

März, A., & Schumann, J. H. (2013). Impact of Characteristics Attributed to Mobile-generated Consumer Reviews on Perceived Helpfulness. Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.

Anderl, E. M., März. A., & Schumann, J. H. (2013). There is No Free Lunch. Value Contributions of Non-Paying Customers. AMA Winter Educators' Conference, Las Vegas, NV, USA, 15.02. - 17.02.2013

Anderl, E. M., März, A., & Schumann, J. H. (2012). There is No Free Lunch. Value Contributions of Non-Paying Customers. Frontiers in Service Conference, Bethesda, MD, USA, 14. - 17.06.2012.

März, A. (2012). Instantaneous Word-Of-Mouth Behavior on Mobile Devices. EMAC - Doctoral Colloquium, Lisbon, Portugal, 20. - 22.05.2012.

Anderl, E. M., März, A., Schumann, J. H., v. Wangenheim, F., & Ackermann, S. (2011). Kann man mit kostenfreien Dienstleistungen Geld verdienen? Produktivität kostenfreier E-Services. CLIC Executive Briefing No. 21, Leipzig.

Kraiker S., & März A. (2011). Misconceptions about Service Productivity: A Major Threat for the Success of Internet Start-ups. XXI. International RESER Conference, Hamburg, Germany, 08.09. – 09.09.2011.

Forschungsschwerpunkte

• E-Mobility
• Technologie und Innovation
• Pricing von Dienstleistungen

Projektbeteiligung

BeEmobil - Betreiberkonzepte für erfahrungsspezifische Elektromobilitätsdienstleistungen

Ausbildung

Studium der Betriebswirtschaftslehre mit dem Schwerpunkt internationales Management und Marketing an der Universität Passau und der Mid Sweden University, Sundsvall, Schweden.

Berufserfahrung

• ECircle, London
• Explido, Webmarketing, Augsburg
• Deutsche Lufthansa AG, New York

Publikationen

Moser, S., Schumann, J. H., Von Wangenheim, F., Uhrich, F., & Frank, F. (2018). The Effect of a Service Provider’s Competitive Market Position on Churn Among Flat-Rate Customers. Journal of Service Research, 21(3), 319-335. (VHB3: A)

Konferenzen und andere Forschungsbeiträge

Moser, S. (2017). Four Essays on Behavioral Pricing in Services. Passau: Universität Passau.

Moser, S., Schumann, J. H., & von Wangenheim, F. (2017). Managerial Insights on Menu-based Pricing of Services: The Effect of Tariff Customization on Consumer Perceptions, Behavior, and Revenues. 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Moser, S. (2017). Insights on Menu-based Pricing of Services: The Effect of Tariff Customization on Consumer Perceptions and Behavior. Frontiers in Service Conference - Doctoral Consortium, New York City, NY, USA, 21.06. – 22.06.2017.

Selzer, V. L., Moser, S., Schumann, J. H., Frazao Vieira, A., Seifert, M., Mang, S., & Fuchs, E. (2017). Schlussbericht für das Verbundprojekt „BeEmobil – Betreiberkonzepte für erfahrungsspezifische Elektromobilitätsdienstleistungen“: Teilvorhaben „Universität Passau – Dienstleistungsinnovationen und Betreiberkonzepte für Elektromobilität“. Passau, Germany.

Selzer, V. L., & Moser, S. (2017). Abbau kundenseitiger Barrieren gegenüber Elektromobilität durch das Angebot von Zusatzdienstleistungen. In: Forschungsinstitut für innovative Arbeitsgestaltung und Prävention e.V. (Eds.), Elektromobil durch die Zukunft: Zukunftsszenarien und neue Dienstleistungen für die Elektromobilität 2030, 81-98. Norderstedt: BoD. 

Moser, S., Schumann, J. H., & von Wangenheim, F. (2017). Customization in Service Pricing: How Assembling the Service Tariff Impacts Consumer Perceptions, Behavior, and Firm Profits. AMA Winter Educators' Conference, Orlando, FL, USA, 17.02. – 19.02.2017.

Moser, S., & Schumann, J. H. (2016). Behavioral Pricing in Services. In: H. Corsten, S. Roth (Eds.), Handbuch Dienstleistungsmanagement, 733-749. München: Vahlen.

Moser, S., Schumann, J. H., & von Wangenheim, F. (2016). Customization in Service Pricing: How Assembling the Service Tariff Impacts Consumer Perceptions, Behavior, and Firm Profits. Lehrstuhltreffen, Rorschach, Switzerland, 31.08. – 02.09.2016.

Moser, S., & Schumann, J. H. (2016). Service Mass Customization: How Assembling the Service Tariff Impacts Consumer Perceptions, Behavior and Firm Profits. ISMS Marketing Science, Shanghai, China, 16.06. – 18.06.2016. 

Moser, S., Schumann, J. H., von Wangenheim, F., Uhrich, F., & Frank, F. (2016). Are Flat Rate Bias Customers Always Loyal? The Effect of Competitive Market Position on Churn. AMA Winter Educators' Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Moser, S., Schumann, J. H., von Wangenheim, F., Uhrich, F., & Frank, F. (2015). Will Customers Continuously Pay More? The Effect of Competitive Market Position on Churn. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Selzer, V. L., Moser, S., & Schumann, J. H. (2015). How Value-Added Services Can Foster the Adoption of Product Innovations. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Moser, S., & Schumann, J. H. (2015). Is There a Toolkit Pricing Bias? How Assembling the Service Tariff Impacts Consumer Perceptions and Intentions. Frontiers in Service Conference, San Jose, CA, USA, 09.07. – 12.07.2015.

Moser, S. (2015). Mass Customization in Service Pricing. Frontiers in Service Conference - Doctoral Consortium, San Jose, CA, USA, 08.07. – 09.07.2015.

Moser, S., & Schumann, J. H. (2015). Is There a Toolkit Pricing Bias? How Assembling the Service Tariff Impacts Consumer Perceptions and Intentions. EMAC 2015, Leuven, Belgium, 26.05. – 29.05.2015.

Moser, S., & Schumann, J. H. (2014). Is There a Toolkit Pricing Bias? How Assembling the Service Tariff Impacts Consumer Perceptions and Intentions. Poster presented at Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Forschungsschwerpunkte

• Post-adoption experience of radical innovations
• Ideation in innovation networks
• Product modification as a marketing strategy to overcome resistance to innovations

Projektbeteiligung

PREMIUM - Plug-In, Range-Extender und Elektrofahrzeuge unter realen Mobilitätsumständen: Infrastruktur, Umweltbedingungen und Marktakzeptanz

Ausbildung

Studium im Master-Programm "Consumer Affairs" an der TUM School of Management mit thematischer Vertiefung in den Bereichen Consumer Behaviour, Technology & Innovation und Sustainability.

Publikationen

Nagel, C., Heidenreich, S., & Schumann, J.H. (2024). Enhancing Adoption of Sustainable Product Innovations: Addressing Reduced Performance with Risk-Reducing Product Modifications. Journal of Business Research, 179, 114684.

Nagel, C., Schumann, J. H. (2020). Post-Adoption Buffering Effects of Innovative Product Aesthetics. Creativity and Innovation Management, 29(S1), 128-139.

Konferenzen und andere Forschungsbeiträge

Nagel, C. S. A. (2017). Three Essays on the Marketing of Innovations. Community Collaboration, Strategy at Product Launch, and Consumers' Post-adoption. Passau: Universität Passau. 

Nagel, C., & Schumann, J. H. (2016). The Periphery/Core Stimulation Process in Innovative Online Forums. Lehrstuhltreffen, Rorschach, Switzerland, 31.08. – 02.09.2016. 

Nagel, C., & Schumann, J. H. (2016). Understanding Innovative Consumers: Effects of Innovativeness in the Innovation Adoption and Post-Adoption Phase. AMA Winter Educators' Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Nagel, C., & Schumann, J. H. (2015). The Role of Consumer Innovativeness in the Innovation Adoption and Post-Adoption. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Nagel, C., & Schumann, J. H. (2015). Identifying Lead Users by Means of an Ego-network Approach: Network Positions as a Key Indicator for Innovativeness. ECAS Course on Statistical Analysis of Network Data , Herrsching, Germany, 28.09. – 02.10.2015

Nagel, C., & Schumann, J. H. (2015). Understanding Innovative Consumers: Effects of Innovativeness in the Innovation Adoption and Post-Adoption Phase. Lehrstuhltreffen, Rorschach, Switzerland, 26.08. – 28.08.2015. 

Nagel, C., & Schumann, J. H. (2015). Identifying Lead Users by Means of an Ego-network Approach: Network Positions as a Key Indicator for Innovativeness. Poster presented at XXXV Sunbelt Conference of the International Network for Social Network Analysis (INSNA), Brighton, UK, 23.06. – 28.06.2015. 

Nagel, C., & Schumann, J. H. (2014). The Social Side of Innovations - a dynamic social network analysis among innovative consumers. Conference on Service and Technology Marketing, Passau, Germany, 20.11. – 22.11.2014.

Höflinger, P., Nagel, C. (2014). Does Firm Reputation Emerge from True Innovation? A Resource-Based Analysis. SMS Sydney Special Conference 2014, Sydney, Australia, 06.12. – 08.12.2014.

Höflinger, P., Nagel, C., Sandner, P., & Welpe, I. M. (2014). Less Reputation for Innovation?. Poster presented at the 12th Annual Open and User Innovation Conference, Cambridge (Harvard), USA, 28.07. – 30.07.2014.

Forschungsschwerpunkte

• E-Mobility
• Technologie und Innovation
• Dienstleistungsmanagement

Projektbeteiligung

BeEmobil - Betreiberkonzepte für erfahrungsspezifische Elektromobilitätsdienstleistungen

Ausbildung

Studium der Technologie- und Managementorientierten Betriebswirtschaftslehre mit den Schwerpunkten Marketing - Strategy - Leadership und Energietechnik an der Technischen Universität München und dem Politecnico di Milano, Mailand, Italien

Berufserfahrung

• Giesecke & Devrient GmbH, München
• Dechert LLP, München

Publikationen

Selzer, V. L., Schumann J. H., Büttgen, M., Ates, Z., Komor, M. & Volz, J. (2021). Effective Coping Strategies for Stressed Frontline Employees in Service Occupations: Outcomes and Drivers. The Service Industries Journal, 41(5), 382-399. (VHB3: C)

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Komor, M., & Volz, J. (2018). How to Manage Person-Role Conflicts: Differential Effects of Transformational Leadership Dimensions and the Moderating Role of Individual Culture Orientation. Journal of Service Management Research, 2(2), 36-49. (VHB3: -)

Konferenzen und andere Forschungsbeiträge

Selzer, V. L. (2017). Managing Role Stress in Service Occupations: Addressing Gaps in Boundary Spanner Research. Passau: Universität Passau.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Komor, M., & Volz, J. (2017). Effective Coping Strategies for Stressed Frontline Employees in Service Occupations – Outcomes and Drivers. 26th Annual Frontiers in Service Conference, New York City, NY, USA, 22.06. – 25.06.2017.

Selzer, V. L. (2017). Effective Coping Strategies for Stressed Frontline Employees in Service Occupations – Outcomes and Drivers. Frontiers in Service Conference - Doctoral Consortium, New York City, NY, USA, 21.06. – 22.06.2017.

Selzer, V. L., Moser, S., Schumann, J. H., Frazao Vieira, A., Seifert, M., Mang, S., & Fuchs, E. (2017). Schlussbericht für das Verbundprojekt „BeEmobil – Betreiberkonzepte für erfahrungsspezifische Elektromobilitätsdienstleistungen“: Teilvorhaben „Universität Passau – Dienstleistungsinnovationen und Betreiberkonzepte für Elektromobilität“. Passau, Germany.

Selzer, V. L., & Moser, S. (2017). Abbau kundenseitiger Barrieren gegenüber Elektromobilität durch das Angebot von Zusatzdienstleistungen. In: Forschungsinstitut für innovative Arbeitsgestaltung und Prävention e.V. (Eds.), Elektromobil durch die Zukunft: Zukunftsszenarien und neue Dienstleistungen für die Elektromobilität 2030, (pp. 81-98). Norderstedt: BoD.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., & Komor, M. (2016). How Service Managers can Shape Frontline Employees' Organizational Values to Reduce Person-Role Conflicts. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Volz, J., & Komor, M. (2016). Transformational Leadership, Role Conflict, and the Moderating Role of Uncertainty Avoidance. Workshop Dienstleistungsmarketing, Hohenheim, Germany, 17.03. – 19.03.2016.

Selzer, V. L., Schumann, J. H., Büttgen, M., Ates, Z., Volz, J., & Komor, M. (2016). Transformational Leadership, Role Conflict, and the Moderating Role of Uncertainty Avoidance. AMA Winter Educators' Conference, Las Vegas, NV, USA, 26.02. – 28.02.2016.

Selzer, V. L., Moser, S., & Schumann, J. H. (2015). How Value-Added Services Can Foster the Adoption of Product Innovations. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Selzer, V. L.. Schumann, J. H., Büttgen, M., Ates, Z., Volz, J., & Komor, M. (2015). Transformational Leadership, Role Conflict, and the Moderating Role of Uncertainty Avoidance. Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Forschungsschwerpunkte

• Wahrnehmung von kostenfreien Dienstleistungen im Internet
• Wirkung von Nahrungsmitteln auf das Konsumentenverhalten

Ausbildung

Betriebswirtschaftslehre mit den Schwerpunkten Marketing, International Management, Zivil- und Handelsrecht an der Universität Mannheim

Konferenzen und andere Forschungsbeiträge

Wagner, C. J. (2016). Three Essays on the Role of Affect in Consumer Behavior. Passau: Universität Passau.

Hüttel, B., Wagner, C. J., Schumann, J. H., Mende, M., & Scott, M. L. (2016). Let's Look the Gift Horse in the Mouth: A Closer Examination of How Consumers Respond to Free Offers. Accepted at Association for Consumer Research Conference, Berlin, Germany, 27.10. – 30.10.2016.

Wagner, C. J. & Schumann, J. H. (2016). One More Cup of Coffee, Please! The Role of Caffeine in Consumer Decision Making. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Hüttel, B., Wagner, C. J., Schumann, J. H., Mende, M., & Scott, M. L. (2016). Toward a Deeper Understanding of How Consumers Perceive Free Offers: New Insights Into the Zero-price Effect, Its Process, and Boundary Conditions. EMAC, Oslo, Norway, 24.05. – 27.05.2016. 

Hüttel, B., Wagner, C. J., Schumann, J. H., Mende, M., & Scott, M. L. (2016). Toward a Deeper Understanding of How Consumers Perceive Free Offers: New Insights Into the Zero-price Effect, Its Process, and Boundary Conditions. EMAC, Oslo, Norway, 24.05. – 27.05.2016.

Wagner, C. J. & Schumann, J. H. (2016). One More Cup of Coffee, Please! The Role of Caffeine in Consumer Decision Making. Poster presented at Conference on Service and Technology Marketing, Paderborn, Germany, 19.11. – 21.11.2015.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2015). Adding New Perspectives to the Zero-price Effect – The Role of Non-monetary Cost Perceptions. Academy of Marketing Science World Marketing Congress, Bari, Italy, 14.07. – 18.07.2015.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2015). Adding New Perspectives to the Zero-price Effect – The Role of Non-monetary Cost Perceptions. 2015 AMA Winter Educators' Conference, San Antonio, TX, USA, 13.02. – 15.02.2015.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2014). It’s not all about the Benefits – Cost Perceptions as Additional Drivers of the Zero-Price Effect. EMAC 2014, Valencia, Spain, 03.06. – 06.06.2014.

Hüttel, B., Wagner, C. J., & Schumann, J. H. (2013). It’s not all about the Benefits – Cost Perceptions as Additional Drivers of the Zero-Price Effect. Conference on Service and Technology Marketing, Zurich, Switzerland, 21.11. – 23.11.2013.