On the 20th and 21st of September 2018, the Chair of Marketing and Innovation and the Chair of Marketing and Services of the University of Passau organized the 1st Conference of the Bavarian Service Research Cluster. To this end, the Chair of Value Based Marketing of the University of Augsburg and the Chair of Business Administration and Service Management of the Catholic University of Eichstätt-Ingolstadt were invited to discuss current research projects on relevant marketing topics, in particular service management. Fifteen scientific lectures and discussions highlighted current topics and challenges in the field of "Service Research". The participants were given insights into selected project results and were able to exchange ideas in lively discussions.