Prof. Dr. Dirk Totzek

Room WIWI 115

Innstr. 27

Phone: +49(0)851/509-3260

As of May 2013, Dirk Totzek, Ph.D., is Professor of Marketing and Chair of Marketing and Services at the University of Passau. In 2020, he was appointed as director of CenTouris - Center for data-based insights, leadings it predecessor since 2013. He also teaches at various other institutions such as Mannheim Business School and Corvinus University Budapest. His core research areas are Pricing, Service Research and Business-to-Business Marketing. His work has been pubished in leading international journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, Strategic Management Journal and Journal of Service Research.

Before joining the University of Passau, he was a Junior Professor (Assistant Professor) for Empirical Research Methods at the School of Business at the University of Mannheim, where he also received his Habilitation degree in April 2013. After completing his studies in Business Administration at the University of Mannheim and ESSEC Business School (France), he obtained his Ph.D. in 2010 at the Chair of Professor Christian Homburg, Ph.D., at the University of Mannheim.

Research Interests

Pricing, Service Research, Customer Relationship Management, Business-to-Business Marketing

Career

As of 2/2020	University of Passau Academic Director of CenTouris - Center for data-based insights
7/2019 - 12/2023	University of Passau Member of the Board of Directors of the Passau Centre for Digitalisation in Society (CeDiS)
10/2018 - 9/2021	University of Passau Dean of Studies of the School of Business, Economics and Information Systems
1/2014 - 3/2020	University of Passau Responsible person for public relations at the School of Business, Economics and Information Systems
7/2013 - 2/2020	University of Passau Academic Director of the Centre for Market Research and the Centre for Market-oriented Tourism Research
As of 5/2013	University of Passau Professor of Marketing and Chair of Marketing and Services at the School of Business, Economics and Information Systems
4/2013	University of Mannheim Habilitation and award of the Venia Legendi in Business Administration
10/2012–04/2013	University of Passau Interim Chair of Marketing and Services at the School of Business, Economics and Information Systems
06/2011–04/2013	University of Mannheim Assistant Professor for Empirical Research Methods at the School of Business
01/2011–05/2011	University of Mannheim Assistant Professor at the Chair of Business Administration and Marketing I, Prof. Dr. Dr. h.c. mult. Christian Homburg
07/2005–12/2010	University of Mannheim Research Assistant and Doctoral Candidate at the Chair of Business Administration and Marketing I, Prof. Dr. Dr. h.c. mult. Christian Homburg
09/2002–06/2003	ESSEC, Cergy-Pontoise, France Diplôme de l'ESSEC / ESSEC MBA
09/1999–06/2005	University of Mannheim, Germany Diploma in Business Administration Majors: Marketing, Finance
06/1998	Helmholtz-Gymnasium, Bonn-Duisdorf Abitur (A levels)

Memberships

American Marketing Association, Academy of Marketing Science, European Marketing Academy, German Academic Association for Business Research (Verband der Hochschullehrer für Betriebswirtschaft - VHB), German Association of University Professors and Lecturers (Deutscher Hochschulverband - DHV)

Publications

Please find an overview of the publications here.