Alumni
Dr. Simon Barner
- Würth Group
- Dissertation: Three Essays on the Determinants and Outcomes of Business-to-Business Sales Performance
Dr. Markus Bergmeier
Jan Joosten
- Dissertation: Three Essays on AI Applications in Marketing
Dr. Alisa Keller
- Dissertation: Three Essays on How to Master Challenges of Retailing in a Digital World
Dr. Volkan Koçer
- Dissertation: Three Essays on Global and Local Brands
Dr. Philipp Leinsle
Prof. Dr. Daniel Maar
Philip Möhrle
Dr. Eva Pieringer
Dr. René Resch
- Consultant Organizational Development at Liebherr-Werk Biberach GmbH
- Dissertation: Three Essays on Brand Management in the Business-to-Business Context: Brand Identity, Brand Culture, and Brand Essence
Dr. Gloria Stoffer
- Dissertation: Three Essays on B2B Solution Selling: Challenges in Sales, Contracting, and Pricing
Dr. Mila Vogelsang
- Marketing Data Strategist in division Marketing Technologies/Analytics at Deutsche Bahn AG, Frankfurt a. M.
- Dissertation: Designing Smart Prices – Kundenwahrnehmung von Dynamic und Personalized Pricing
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