Chair of Marketing and Innovation

Head of Chair

Prof. Dr. Jan H. Schumann is the holder of the Chair of Marketing and Innovation since 2012. His main research interests cover topics in the areas of online marketing, management of customer relations and service pricing.

Teaching

Studentsare provided with a wide range of introductory and advanced courses. We focus on a well-founded quantitative and qualitative methodological education to ensure a challenging preparation for a professional career in practice and research.

Research

We carry out research projects in cooperation with firms as well as national and international research partners. Our research focuses on topics with high management and scientific relevance.

NEWS

Dr Johanna Zimmermann, research associate at the chair of Professor Jan Schumann, received the…

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AWARDS

11/2024 Kulturpreis Bayern awarded to Dr. Johanna Zimmermann
07/2024 SERVSIG Best Service Article Award 2024 awarded to Dr. Janina Garbas, Dr. Sebastian Schubach, Dr. Martin Mende, Dr. Mora L. Scott and Prof. Dr. Jan Schumann
03/2024 Helmut-Schmalen-Dissertationspreis awarded to Dr. Johanna Zimmermann
06/2023 Platz 2 Frontiers in Service Conference/AMA SERVSIG Best Dissertation Award awarded to Dr. Janina Garbas

More Awards

NEW PUBLICATIONS

Journal of Business Research (VHB-R 2024: B):
Sharing is caring? The effect of negative peer-to-peer experiences on loyalty intentions in the sharing economy
.
Journal of Business Research (VHB-R 2024: B):
Enhancing Adoption of Sustainable Product Innovations: Addressing Reduced Performance with Risk-Reducing Product Modifications.
International Journal of Research in Marketing (VHB-R 2024: A):
Consumers’ Multistage Data Control in Technology-Mediated Environments
More Publications

OUR CONTACT DETAILS

Office

Nicole Heiligtag
Tel.: +49 851 509-2421
Fax: +49 851 509-2422
E-Mail: sekretariat.schumann@uni-passau.de

Office hours

Monday to Friday
07:30 a.m. to 11:00 a.m.