Seminars at the chair

Every semester, the Chair of Marketing and Innovation organizes at least one Bachelor's seminar and usually one Master's seminar with different topics. The aim of the seminars is the scientific examination of a given topic as well as the preparation for Bachelor's and Master's theses at our Chair.

Application periods for seminars - General information

Summer Semester
The allocation of seminar places for the summer semester is expected to take place in January/February. As soon as the exact dates for the application period are known, they will be published on this page.

Winter Semester
The allocation of seminar places for the winter semester is expected to take place in June/July. As soon as the exact dates for the application period are known, they will be published on this page.

Bachelor Seminars

The bachelor's seminar is designed to introduce you to a scientific review of existing research literature. In the seminar, you will identify academic articles on a defined topic and classify them using suitable criteria in order to identify future research needs. We will support you with the necessary methods and tools.

Intermediate presentation (Power-Point): 15%
Final presentation (Power-Point): 15%
Seminar paper: 70%
- 12 pages (excl. cover page, indexes, references, appendix)
- 1.5 lines
- APA format
- Further requirements will be discussed in detail at the kick-off
Active participation in the seminar

Step 1: Decentralized application to the Chair of Marketing and Innovation

Application period: 17.06.2024 (09:00 am) - 24.06.2024 (11:59 pm)
E-mail (with subject: "Seminar application bachelor seminar [own matriculation number]") to: annamaria.gall@uni passau.de (Bachelor Seminar 1 - Customer Journey) or nour.mohamed@uni-passau.de (Bachelor Seminar 2 - Digital Transformations)
Required documents (please in a collective PDF file, documents not as photos):
- Short letter of motivation (max. 1 page)
- Curriculum vitae in tabular form with A-level grades and provisional Bachelor's grade
- Current overview of grades from the Bachelor's degree (HisQisprintout)
- High school diploma
- Information on the prioritization of the chair (i.e. what priority does the Chair of Marketing and Innovation have in your application for a bachelor seminar place > Priority 1, 2 or 3)
- Name of the file: [last name]_[first name]_Application_Bachelorseminar_WS2425.pdf
Please note that only complete applications can be considered!

Step 2: Central application via web form

During the same period (17.06.2024, 09:00 - 24.06.2024, 23:59) you must also apply for the seminar via a central web form. Here you also prioritize the 3 chairs to which you have applied.
Link to the form:: https://www.wiwi.uni-passau.de/studium/studiendekan-studiengangskoordination/seminarplatzvergabe-fuer-bachelor-studierende/ (the link is only activated during the application period)

Master Seminar

The master's seminar is designed to introduce you to empirical work using qualitative or quantitative data. In the seminar, you will work in small groups to independently develop, conduct and then analyze a research study on a defined topic. In this way, you will go through the typical process of a research project on a small scale. We will support you with the necessary methods and tools.

Group work on a scientific topic

Intermediate presentation (Power-Point): 20%
Final presentation (Power-Point): 20%
Seminar paper: 60%
- 15 pages (excl. cover page, indexes, references, appendix)
- 1.5 lines
- APA format
- Further requirements will be discussed in detail at the kick-off
Active participation in the seminar

Master's students no longer have to register centrally in Stud IP from SS 2019. An application to the chair is sufficient.

Application by e-mail:

Application period: 17.06.2024 - 24.06.2024 (23:59) Attention: extended application deadline until 3rd of July at 9:00 a.m.
Required documents (please in a collective PDF file, no photos):
- Short letter of motivation (max. 1 page)
- Curriculum vitae in tabular form with Abitur grade and Bachelor's grade
- Current overview of Master's grades (HisQis printout)
- Certificates (incl. Abitur and Bachelor's certificate)
Name of the file: "[last name]_[first name]_Application_Masterseminar_WS2425.pdf"
Subject of the e-mail: "Seminarbewerbung Masterseminar [own matriculation number]"
E-mail to: anne.volkmann@uni-passau.de
Please note that incomplete applications cannot be considered.