In the winter semester 2024/25, the Chair of Marketing and Innovation offers two bachelor seminars

Bachelor Seminar 1 - Customer Journey

Bachelor Seminar 1 - Customer Journey addresses the topic "Literature analysis on current marketing topics".

The aim of the seminar is to critically examine and process selected research results, particularly in the area of the customer journey.

Students can gain experience in researching, processing and presenting the current state of research on a specific marketing topic.

The target group is anyone who wants to optimally prepare for a Bachelor's thesis in the field of marketing.

The application deadline is June 24, 2024. Further information on the seminar and application procedure can be found in the Announcement Bachelor Seminar 1.

Bachelor Seminar 2 - Digital Transformations

Bachelor Seminar 2 - Digital Transformations addresses the topic „Literature analysis on digital transformation and the role of marketing".

The aim of the seminar is to critically examine and process selected research results, particularly in the field of digital transformation and the role of marketing.

Students can gain experience in researching, processing and presenting the state of research on a specific marketing topic.

The target group is anyone who would like to optimally prepare for a Bachelor's thesis in the field of marketing.

The application deadline is June 24, 2024. Further information on the seminar and application procedure can be found in the Announcement Bachelor Seminar 2.

• Intermediate presentation (Power-Point): 15%
• Final presentation (Power-Point): 15%
• Seminar paper: 70%
  • 12 pages (excl. cover page, indexes, references, appendix)
  • 1.5 lines
  • APA format
  • Further requirements will be discussed in detail at the kick-off
• Active participation in the seminar

Step 1: Decentralized application to the Chair of Marketing and Innovation

• Application period: 17.06.2024 (09:00 am) - 24.06.2024 (11:59 pm)

• E-mail (with subject: "Seminar application bachelor seminar [own matriculation number]") to: annamaria.gall@uni passau.de (Bachelor Seminar 1 - Customer Journey) or nour.mohamed@uni-passau.de (Bachelor Seminar 2 - Digital Transformations)

• Required documents (please in a collective PDF file, documents not as photos):
  • Short letter of motivation (max. 1 page)
  • Curriculum vitae in tabular form with A-level grades and provisional Bachelor's grade
  • Current overview of grades from the Bachelor's degree (HisQisprintout)
  • High school diploma
  • Information on the prioritization of the chair (i.e. what priority does the Chair of Marketing and Innovation have in your application for a bachelor seminar place > Priority 1, 2 or 3)
  • Name of the file: [last name]_[first name]_Application_Bachelorseminar_WS2425.pdf
• Please note that only complete applications can be considered!

Step 2: Central application via web form

• During the same period (17.06.2024, 09:00 - 24.06.2024, 23:59) you must also apply for the seminar via a central web form. Here you also prioritize the 3 chairs to which you have applied.
• Link to the form:: https://www.wiwi.uni-passau.de/studium/studiendekan-studiengangskoordination/seminarplatzvergabe-fuer-bachelor-studierende/ (the link is only activated during the application period)

In the winter semester 2024/25, the Chair of Marketing and Innovation is offering a master's seminar with the title "Qualitative Research on Current Marketing Topics".

Based on theories of consumer behavior, the aim is to independently research a topic from the above-mentioned areas empirically as part of a group project.  

As part of the seminar paper, you will deal with questions on one of the following main topics, whereby the specific seminar paper topics will be announced during the kick-off:

• Platformization of B2B Privacy
• Consumers' Avatar Self-Disclosure

Students can gain experience in the collection and analysis of qualitative data as well as the presentation of research results.

The target group is anyone who would like to optimally prepare for a (qualitative) Master's thesis in marketing and who is particularly interested in qualitative research.

The application deadline is June 24, 2024 (23:59). Attention: extended application deadline until 3rd of July at 9:00 a.m. Further information on the seminar and application procedure can be found in the Call for Applications.

Group work on a scientific topic

• Intermediate presentation (Power-Point): 20%
• Final presentation (Power-Point): 20%
• Seminar paper: 60%
  • 15 pages (excl. cover page, indexes, references, appendix)
  • 1.5 lines
  • APA format
  • Further requirements will be discussed in detail at the kick-off
• Active participation in the seminar

Master's students no longer have to register centrally in Stud IP from SS 2019. An application to the chair is sufficient.

Application by e-mail:

• Application period: 17.06.2024 - 24.06.2024 (23:59) Attention: extended application deadline until 3rd of July at 9:00 a.m.
• Required documents (please in a collective PDF file, no photos):  
  • Short letter of motivation (max. 1 page) 
  • Curriculum vitae in tabular form with Abitur grade and Bachelor's grade
  • Current overview of Master's grades (HisQis printout)
  • Certificates (incl. Abitur and Bachelor's certificate)
• Name of the file: "[last name]_[first name]_Application_Masterseminar_WS2425.pdf"
• Subject of the e-mail: "Seminarbewerbung Masterseminar [own matriculation number]"
• E-mail to: anne.volkmann@uni-passau.de
• Please note that incomplete applications cannot be considered.