Courses
Please note that Prof. Schumann will take a sabbatical in the winter semester 2024/25 as well as in the summer semester 2025. Accordingly, no courses will take place in these semesters. You will find out whether and in which form repeat examinations will be offered in the respective course. Seminars will be offered further on.
Module | ECTS | Language | WS 24/25 | SS 25 | WS 25/26 |
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Marketing1 | 5 | German | VL + Ü | ||
Marketing Research | 5 | English | R | VL + Ü3 | R |
Introduction into Online Marketing2 | 5 | German | VL + Ü4 | R | |
Bachelorseminar | 7 | German / English | S | S | S |
Practical Seminar | 5 | German | |||
Bachelor Colloquium | German / English | K | K | K |
1 On annualy rotating basis with the Chair of Marketing and Services.
2 The course Introduction into Online Marketing will be held as a face-to-face course from WS 24/25.
3 There will be no accompanying lecture (teaching materials are provided digitally in the form of video recordings for self-study); tutorial takes place
4 The tutorial is available via ilias
You can find the official module descriptions in your module catalog.
VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
R = Repeat Examination (no accompanying lecture and/or tutorials)
SS = Summer Semester
WS = Winter Semester
Module | ECTS | Language | WS 24/25 | SS 25 | WS 25/26 |
---|---|---|---|---|---|
5 | English | ||||
5 | German | R2 | R | ||
5 | German | R2 | R2 | VL | |
7 | German / English | S | S | ||
Praxisseminar | 5 | German | |||
Master Colloquium | German / English | K | K | K |
1 The lecture Services Marketing will only be held irregularly.
2 Repeat exam only; no accompanying lecture (course materials are provided in the form of video recordings digitally for self-study)
3 The course Kundenmanagement will be offered in English from winter semester 24/25 under the title Customer Relationship Management.
You can find the official module descriptions in your module catalog.
VL = Lecture
Ü = Exercise
S = Seminar
K = Colloquium
R = Repeat Examination (no accompanying lecture and/or tutorials)
SS = Summer Semester
WS = Winter Semester
Overview of all courses of the Chair of Marketing and Innovation in the current semester
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Mi. 14:00 - 16:00 (wöchentlich), Ort: (AM) HS 9, (IM) HS 13
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Termine am Freitag, 10.01.2025 10:00 - 11:30, Ort: (WIWI) SR 029
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Termine am Freitag, 18.10.2024, Freitag, 08.11.2024, Freitag, 13.12.2024, Freitag, 24.01.2025 08:30 - 16:30, Ort: (WIWI) SR 026, (WIWI) SR 027
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Termine am Freitag, 18.10.2024, Donnerstag, 31.10.2024 09:00 - 14:00, Freitag, 08.11.2024 09:00 - 10:30, Donnerstag, 21.11.2024 08:00 - 09:00, Donnerstag, 21.11.2024 09:00 - 10:00, Freitag, 29.11.2024, Montag, 02.12.2024, Freitag, 24.01.2025 09:00 - 14:00, Ort: (WIWI) SR 026, (HK16, 1. Stock, Raum 117), (Zoom (siehe Reiter "Zoom"))
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Termine am Mittwoch, 31.07.2024, Dienstag, 22.10.2024 10:00 - 13:00, Mittwoch, 20.11.2024 12:00 - 14:00, Mittwoch, 22.01.2025 08:00 - 13:00, Ort: (WIWI) R 301, (WIWI) SR 028 (HA), (IM) VR 008b
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Termine am Mittwoch, 11.12.2024, Mittwoch, 22.01.2025 09:00 - 11:00, Ort: (WiWi 012)
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