Klara Greinwald M.Sc.
Doktorandin und wissenschaftliche Mitarbeiterin
Aufgaben am Lehrstuhl
- Ansprechpartnerin zu veranstaltungsübergreifenden Fragen zu Studium und Lehre
- Ansprechpartnerin Fundamentals of Business Analytics (Empirical Research Methods)
- Ansprechpartnerin Marketing (Bachelor)
- Übung Marketing (Bachelor)
- Betreuung von Abschluss- und Seminararbeiten
Forschungsinteressen
- Consumer Behavior
- Consumer Wellbeing
- Prosocial Behavior
- Privacy-related Decision Making
- Stigmatization in Marketing
Forschungsbeiträge
Greinwald, K., Keller, A., Dauti, E., Totzek, D. (2023), Stigmatization of Women* in Marketing Has to Stop! Period., 8. Konferenz des Bavarian Service Research Clusters, Passau, 20. - 21.07.2023.
Greinwald, K., Keller, A., Dauti, E., Totzek, D. (2023), Stigmatization of Women* in Marketing Has to Stop! Period., 2023 AMA Marketing and Public Policy Conference, Arlington, USA, 08. - 10.06.2023.
Greinwald, K., Dauti, E., Keller, A., Totzek, D. (2023), The Influence of Compassion on Prosocial Data Disclosure, 2023 AMA Marketing and Public Policy Conference, Arlington, USA, 08. - 10.06.2023.
Greinwald, K., Dauti, E., Keller, A., Totzek, D. (2023), Two Sides of the Same Coin – The Influence of Compassion on Prosocial Data Disclosure, 2023 AMA Winter Academic Conference, Nashville, USA, 10. - 12.02.2023.
Greinwald, K., Keller, A., Dauti, E., Totzek, D. (2022), Stigmatization of Women* in Marketing Has to Stop! Period., 7. Konferenz des Bavarian Service Research Clusters, Online, 11.11.2023.
Greinwald, K., Dauti, E., Keller, A., Totzek, D. (2022), Two Sides of the Same Coin – The Influence of Compassion on Prosocial Data Disclosure, 7. Konferenz des Bavarian Service Research Clusters, Online, 11.11.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), The Two Faces of Compassion – How Different Valence Levels of Emotions Affect Prosocial Data Disclosure, 2022 AMA Summer Academic Conference, Chicago, USA, 12. - 14.08.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Compassion Influences Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, 6. Konferenz des Bavarian Service Research Clusters, Ingolstadt, 21.07.-22.07.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Compassion Influences Privacy-Related Decision-Making in Health Services – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, Frontiers in Services Conference, Babson College, Wellesley (Boston), USA, 24.06.-26.06.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Compassion Influences Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, EMAC Annual Conference, Budapest, Ungarn, 24.05.-27.05.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Emotions Influence Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, Jubiläumstagung des Verbands der Hochschullehrer für Betriebswirtschaft, online, 08.03.-11.03.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), Rational or Emotional? Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, 2022 AMA Winter Academic Conference, Las Vegas, USA, 18.02.-20.02.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Emotions Influence Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, Wissenschaftliche Abschlusskonferenz der Covid-19-Sonderförderung der Dr. Hans Riegel-Stiftung, Online, 22.01.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2021), How Emotions Influence Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, 5. Konferenz des Bavarian Service Research Clusters, Online, 26.11.2021.
Greinwald, K., Dauti, E., Keller, A., Kropp, E., Totzek, D. (2021), Beyond Personal Benefits: How Emotions Can Stimulate Prosocial Behavior and Data Disclosure in Covid-19 Contact Tracing Apps, 2021 AMA Summer Academic Conference, Virtual, 04.08.-06.08.2021.
Greinwald, K., Dauti, E., Keller, A., Kropp, E., Totzek, D. (2021), Beyond Personal Benefits: How Emotions Can Stimulate Prosocial Behavior and Data Disclosure in Covid-19 Contact Tracing Apps, Forschungstreffen Lehrstuhl Schlereth, Totzek & Schumann, 22.07.2021.
Greinwald, K., Dauti, E., Keller, A., Kropp, E., Totzek, D. (2021), Beyond Personal Benefits: How Compassion Stimulates Prosocial Behavior and Data Disclosure in Covid-19 Contact Tracing Apps, 4. Konferenz des Bavarian Service Research Clusters, Online, 16.04.2021.
Werdegang
Seit 09/2020 | Universität Passau Wissenschaftliche Mitarbeiterin am Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Marketing und Services, Prof. Dr. Dirk Totzek |
10/2017–03/2020 | Universität Passau Studiengang: Master Business Administration |
10/2012–03/2017 | Universität Passau Studiengang: Bachelor International Cultural and Business Studies |