Verena Wecklein M.A. M.Sc.
Doctoral Candidate and Research Assistant
Tasks at the Chair
- Contact person International Marketing (Bachelor)
- Exercise International Marketing (Bachelor)
- Contact person Product, Brand and Communication Management (Master)
- Contact person Learning Agreements
- Supervision of theses and seminar papers
Research Interests
- Entertainment Science
- Marketing of Video Games
Contributions
Wecklein, V., Totzek D. (2024), When Geek Goes Mainstream – Pushing Boundaries in Consumption Subcultures, 11th Conference of the Bavarian Service Reseach Cluster, Online, 11/22/2024.
Wecklein, V., Totzek, D. (2024), Eat, Sleep, Game, Repeat – A Conceptual Framework on Video Game Consumption, 10th Conference of the Bavarian Service Reseach Cluster, Augsburg, Germany, 07/18-07/19/2024.
Wecklein, V., Totzek, D. (2024), It’s Just a (Video) Game?! – A Systematic Literature Review on the Business and Economics of Video Games, Poster Presentation EMAC 2024 Annual Conference, Bucharest, Romania, 05/28-05/31/2024.
Wecklein, V. Totzek, D. (2023), Video Game Consumption in Marketing Contexts – An Interdisciplinary Systematic Literature Review and Future Research Agenda, 9th Conference of the Bavarian Service Reseach Cluster, Online, 11/03/2023.
Career
| As of 06/2023 | University of Passau Research assistant at the Chair of Marketing and Services, Prof. Dr. Dirk Totzek |
| 10/2021–05/2023 | University of Passau Degree programme: Master Business Administration |
| 04/2019–05/2023 | University of Passau Degree programme: Master International Cultural and Business Studies |
| 08/2017–12/2017 | University of South Alabama, Mobile, USA Study abroad |
| 10/2015–04/2019 | University of Passau Degree programme: Bachelor International Cultural and Business Studies |
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