Logo of the University of Passau

Verena Wecklein M.A. M.Sc.

Doctoral Candidate and Research Assistant

Verena Wecklein
Verena Wecklein
Room WIWI 119
Innstraße 27
Phone: +49(0)851/509-2179
Fax: +49(0)851/509-3262
Web
Consultation hours: nach Vereinbarung

Tasks at the Chair

  • Contact person International Marketing (Bachelor)
  • Exercise International Marketing (Bachelor)
  • Contact person Product, Brand and Communication Management (Master)
  • Contact person Learning Agreements
  • Supervision of theses and seminar papers

Research Interests

  • Entertainment Science
  • Marketing of Video Games

Contributions

Wecklein, V., Totzek D. (2024), When Geek Goes Mainstream – Pushing Boundaries in Consumption Subcultures, 11th Conference of the Bavarian Service Reseach Cluster, Online, 11/22/2024.

Wecklein, V., Totzek, D. (2024), Eat, Sleep, Game, Repeat – A Conceptual Framework on Video Game Consumption, 10th Conference of the Bavarian Service Reseach Cluster, Augsburg, Germany, 07/18-07/19/2024.

Wecklein, V., Totzek, D. (2024), It’s Just a (Video) Game?! – A Systematic Literature Review on the Business and Economics of Video Games, Poster Presentation EMAC 2024 Annual Conference, Bucharest, Romania, 05/28-05/31/2024.

Wecklein, V. Totzek, D. (2023), Video Game Consumption in Marketing Contexts – An Interdisciplinary Systematic Literature Review and Future Research Agenda, 9th Conference of the Bavarian Service Reseach Cluster, Online, 11/03/2023.

Career

Period Activity
As of 06/2023 University of Passau
Research assistant at the Chair of Marketing and Services, Prof. Dr. Dirk Totzek
10/2021–05/2023 University of Passau
Degree programme: Master Business Administration
04/2019–05/2023 University of Passau
Degree programme: Master International Cultural and Business Studies
08/2017–12/2017 University of South Alabama, Mobile, USA
Study abroad
10/2015–04/2019 University of Passau
Degree programme: Bachelor International Cultural and Business Studies
I agree that a connection to the Vimeo server will be established when the video is played and that personal data (e.g. your IP address) will be transmitted.
I agree that a connection to the YouTube server will be established when the video is played and that personal data (e.g. your IP address) will be transmitted.
Show video