Corinna Braun, M.Sc.

Research Assistant and Doctoral Candidate

(WIWI) Room 010
Innstraße 27
94032 Passau

Phone: +49 851 509-4420
Email: Corinna Braun

Office hours: By appointment only (please contact me via email)

Learn more

Research Project Participation

Sponsorship project bidirectional charge management – BDL
unIT-e²-Project

Research Focus

User Experience, Usability & User Acceptance
Consumer Behavior
Sharing Economy

Education

Business Administration Studies with focus on marketing and management at the Copenhagen Business School and the Schulich School of Business at York University, Toronto, Canada

Professional Experience

Rolls-Royce Power Systems AG Friedrichshafen
PTV AG Karlsruhe
Invacare GmbH Isny

Conferences and other research contributions

Braun, C., Schumann, J.H. (2024). Customer or Prosumer - Who am I? Role Acceptance in Emerging Service Business Models. 2024 EMAC 53rd Annual Conference, Bucharest, Romania, 28.05.2024-31.05.2024.

Braun, C. & Schumann, J.H. (2024). End-Consumer or Business Partner - Who am I? New Prosumer Roles in Emerging Service Business Models. 2024 AMA Winter Academic Conference, St. Pete Beach FL, USA, 23.02.2024 – 25.02.2024.

Braun, C. & Schumann, J.H. (2023). End-Consumer or Business Partner? Who am I? New Roles in Emerging Service Business Models and their Implications for Customer Management. 10th BMM-EMAC, Passau, Germany, 29.06.2023-30.06.2023.

Kämpfe, B. & Braun, C. (2023). Diary-Based Evaluation of Bidirectional Electric Vehicle Charging in a Long-Term Study: Method and Insights. 8th International Electric Vehicle Conference, Edinburgh, Scotland, 21.06.2023-23.06.2023.

Braun, C. & Schumann, J.H. (2023). Not quite end-consumer anymore, not quite business partner yet?! Role Conflicts in Emerging Service Business Models. Frontiers in Service Conference 2023, Maastricht, Netherlands, 16.06.2023-18.06.2023.

Kämpfe, B. & Braun, C. (2023). Diary-Based Evaluation of Bidirectional Electric Vehicle Charging in a Long-Term Study: Method and Insights. Transportation Research Procedia, 70, 138-145.

Braun, C. & Schumann, J.H. (2022). Consumers in Complex Service Systems: From End Consumer to Business Partners?!. 6th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 21.07.2022-22.07.2022.

Braun, C., & Schumann, J.H. (2021). Collaborative Consumption in the Context of Bidirectional Charging. 5th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 26.11.2021. (online)

Braun, C. & Schumann, J.H. (2021). Sharing Economy. bidt Glossar. www.bidt.digital/glossar-sharing-economy/

Chair of Marketing and Innovation