Nour O. Mohamed, M.Sc.
Research Focus
- Customer Orientation
- Innovation Management
- Marketing in Startups and SMEs
Education
General Management Studies with focus on entrepreneurship and innovation technology at the German University in Cairo, Cairo, Egypt
Professional Experience
- Teaching and research assistant at the German University in Cairo, Cairo Egypt
- Startup consultant and business advisor, global
Conferences and other research contributions
Mohamed, N. & Schumann, J. H. (2024). An Exploration of Indirect Customer Orientation in Multi-Sided Digital Platforms. 10th Conference of the Bavarian Service Research Cluster, Augsburg, Germany, 18.07.2024-19.07.2024.
Mohamed, N. O. & Schumann, J. H. (2023). Customer Orientation in Digital Platform Ecosystems. 9th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 03.11.2023. (online)