Annika Kroos, M.Sc.
Research Project Participation
unIT-e2-Project
Education
Management and Entrepreneurship Studies with focus on management and marketing at the Leuphana University, Lüneburg
Professional Experience
- Volkswagen AG, Wolfsburg
Conferences and other research contributions
Stedem, P., Regener, V., Kellerer, F., Kroos, A., Haug, T., Wasmeier, L. (2024). V2X Use-Case Combinations: A Comprehensive Breakdown. 8th E-Mobility Power System Integration Symposium, Helsinki, Finland, 07.10.2024-08.10.2024.
Volkmann, A., Kroos, A., Zimmermann, A., & Schumann, J. H. (2024). I, Cyborg – Are Avatars Turning Consumers into Digital Cyborgs?. 10th Conference of the Bavarian Service Research Cluster, Augsburg, Germany, 18.07.2024-19.07.2024.
Kroos, A., Zimmermann, J., & Schumann, J.H. (2024). Avatars in Marketing – A Conceptual Framework and Literature Review. 2024 EMAC 53rd Annual Conference, Bucharest Romania, 29.05.2024 - 31.05.2024.
Kroos, A., Zimmermann, J., & Schumann, J.H. (2024). Avatars in Marketing – A Conceptual Framework and Literature Review. 2024 AMA Winter Academic Conference, St. Pete Beach FL, USA, 23.02.2024 – 25.02.2024.
Kroos, A., Zimmermann, J., & Schumann, J.H. (2023). Avatars Rising – A Literature Review on Avatars in Marketing. 8th Conference of the Bavarian Service Research Cluster, Passau, Germany, 20.07.2023-21.07.2023.
Zimmermann, J., Kroos, A., & Schumann, J.H. (2022). „Real or fake?!” – Consumers’ avatar self-representation in new computer-mediated environments. 7th Conference of the Bavarian Service Research Cluster, Augsburg, Germany, 11.11.2022. (online)
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