Anne Volkmann, M.Sc.
Research Focus
- Consumer Behavior
- Artificial Entities (e.g., AI-based Systems, Robots, and Avatars)
Education
Business Administration Studies with focus on International Management and Marketing, University of Passau
Professional Experience
- Esteé-Lauder Companies, Munich
- Siemens AG, Erlangen
Awards
Prize for an outstanding scientific thesis
(Verein der Freunde und Förderer der Wirtschaftswissenschaften in Passau e.V.)
Publications
Eggert, C.-G., Winkler, C., Volkmann, A., Schumann, J.H., & Wünderlich, N.V. (2022). Understanding intra- and interorganizational paradoxes inhibiting data access in digital servitization. Industrial Marketing Management, 105, 404-421. (VHB-R 2024: B)
Conferences and other research contributions
Volkmann, A., Kroos, A., Zimmermann, A., & Schumann, J. H. (2024). I, Cyborg – Are Avatars Turning Consumers into Digital Cyborgs?. 10th Conference of the Bavarian Service Research Cluster, Augsburg, Germany, 18.07.2024-19.07.2024.
Volkmann, A., Zimmermann, J., & Schumann, J.H. (2024). It’s eerie but I (still) like it?! –Towards a More Differentiated View on Eeriness in the Context of New Technologies. 2024 EMAC 53rd Annual Conference, Bucharest, Romania, 28.05.2024 - 31.05.2024.
Volkmann, A., Zimmermann, J., & Schumann, J.H. (2024). It’s eerie but I (still) like it?! –Towards a More Differentiated View on Eeriness in the Context of New Technologies. 2024 AMA Winter Academic Conference, St. Pete Beach FL, USA, 23.02.2024 – 25.02.2024.
Volkmann, A., Zimmermann, J., & Schumann, J.H. (2023). It’s eerie but I (still) like it?! –Towards a More Differentiated View on Eeriness in the Context of New Technologies. 8th Conference of the Bavarian Service Research Cluster, Passau, Germany, 20.07.2023-21.07.2023.
Volkmann, A., Zimmermann, J., & Schumann, J.H. (2022). It’s eerie but I (still) like it?! – Understanding perceptions of eeriness in the context of artificial entities. 7th Conference of the Bavarian Service Research Cluster, Augsburg, Germany, 11.11.2022. (online)
Volkmann, A., Zimmermann, J., & Schumann, J.H. (2022). „Are you for Real?“ – Effects of Virtual Influencers on Consumer Behavior and Brand Perceptions. 6th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 21.07.2022-22.07.2022.
Volkmann, A., Garbas, J., Schubach, S., Schumann, J.H. (2021). "Oops! …I Can Do it Again?!" – How the reversibility of customization decisions influences consumer perceptions and behavior in the pre-purchase phase. Lehrstuhltreffen, Passau, 22.07.2021.
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