Corinna Braun, M.Sc.
Projektbeteiligung
Forschungsschwerpunkte
- User Experience, Usability & Nutzerakzeptanz
- Konsumentenverhalten
- Sharing Economy
- E-Mobility
Ausbildung
Studium der Betriebswirtschaftslehre mit Schwerpunkt Marketing und Management an der Copenhagen Business School und der Schulich School of Business der York University, Toronto, Kanada (M.Sc.)
Berufserfahrung
- Rolls-Royce Power Systems AG Friedrichshafen
- PTV AG Karlsruhe
- Invacare GmbH, Isny
Konferenzen und andere Forschungsbeiträge
Braun, C. & Schumann J. H. (2024). User Perspective on Connected E-Mobility – Insights from the Field Trial of the Research Project “unIT-e²”. 8th E-Mobility Power System Integration Symposium, Helsinki, Finland, 07.10.2024-08.10.2024.
Braun, C. & Schumann, J. H. (2024). Trading Waiting Time for Money. 10th Conference of the Bavarian Service Research Cluster, Augsburg, Germany, 18.07.2024-19.07.2024.
Braun, C., Schumann, J.H. (2024). Customer or Prosumer - Who am I? Role Acceptance in Emerging Service Business Models. 2024 EMAC 53rd Annual Conference, Bucharest, Romania, 28.05.2024-31.05.2024.
Braun, C. & Schumann, J.H. (2024). End-Consumer or Business Partner - Who am I? New Prosumer Roles in Emerging Service Business Models. 2024 AMA Winter Academic Conference, St. Pete Beach FL, USA, 23.02.2024 – 25.02.2024.
Braun, C. & Schumann, J.H. (2023). End-Consumer or Business Partner? Who am I? New Roles in Emerging Service Business Models and their Implications for Customer Management. 10th BMM-EMAC, Passau, Germany, 29.06.2023-30.06.2023.
Kämpfe, B. & Braun, C. (2023). Diary-Based Evaluation of Bidirectional Electric Vehicle Charging in a Long-Term Study: Method and Insights. 8th International Electric Vehicle Conference, Edinburgh, Scotland, 21.06.2023-23.06.2023.
Braun, C. & Schumann, J.H. (2023). Not quite end-consumer anymore, not quite business partner yet?! Role Conflicts in Emerging Service Business Models. Frontiers in Service Conference 2023, Maastricht, Netherlands, 16.06.2023-18.06.2023.
Kämpfe, B. & Braun, C. (2023). Diary-Based Evaluation of Bidirectional Electric Vehicle Charging in a Long-Term Study: Method and Insights. Transportation Research Procedia, 70, 138-145.
Braun, C. & Schumann, J.H. (2022). Consumers in Complex Service Systems: From End Consumer to Business Partners?!. 6th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 21.07.2022-22.07.2022.
Braun, C., & Schumann, J.H. (2021). Collaborative Consumption in the Context of Bidirectional Charging. 5th Conference of the Bavarian Service Research Cluster, Ingolstadt, Germany, 26.11.2021. (online)
Braun, C. & Schumann, J.H. (2021). Sharing Economy. bidt Glossar. www.bidt.digital/glossar-sharing-economy/