For the winter term 2024/25, the chair offers the course for bachelor students “Design Sprint for Digital Innovation".

The Design Sprint for Digital Innovation workshop is intended to complement, and deepen, some of the ideas and concepts around digital work introduced during the Strategic Management lecture. The workshop will enable students to deploy these on a live project to build out, and present, their digital business ideas. Participants will work together in agile teams, with tutorial support from faculty members, to advance the narrative of digital innovation, business model, and roadmap ideas. They will learn about, and practice, agile working techniques; customer journey mapping; business model canvas, minimum viable product, innovation narratives amongst others. Teams will then develop prototype value propositions as deliverables. They will use a set of actionable frameworks and tools to develop a systematic perspective on implementing innovation in different organizational contexts. The style and content of delivery will be innovative and experiential. We are therefore keen to attract participants who are happy to work in creative and uncertain ‘pilot’ conditions where novel ways of working are nurtured. Being agile in your innovation process is critical in times of crisis.

At the end of the workshop, participants will:

1. Have hands-on working experience of applying agile sprint techniques to design a digital innovation project.
2. Be able to apply a range of digital business concepts and methodologies to develop and build business propositions.
3. Provide an opportunity to be introduced to basic high-level technology – so as to be able to talk to software developers in a more informed way.
4. Be able to discuss and justify a digital business prototype to a senior audience.

Throughout the workshop we will be engaging with some of the concepts introduced in the Bachelor program, including design thinking, platform-ecosystem business models, analytics, supply and value chains, servitisation and agile development.