Klara Greinwald M.Sc.
Doctoral Candidate and Research Assistant
Tasks at the Chair
- Contact person for general study and teaching issues
- Contact person Fundamentals of Business Analytics (Empirical Research Methods)
- Contact person Marketing (Bachelor)
- Exercise Marketing (Bachelor)
- Supervision of theses and seminar papers
Research Interests
- Consumer Behavior
- Consumer Wellbeing
- Prosocial Behavior
- Privacy-related Decision Making
- Stigmatization in Marketing
Contributions
Greinwald, K., Keller, A., Dauti, E., Totzek, D. (2023), Stigmatization of Women* in Marketing Has to Stop! Period., 8. Konferenz des Bavarian Service Research Clusters, Passau, 20. - 21.07.2023.
Greinwald, K., Keller, A., Dauti, E., Totzek, D. (2023), Stigmatization of Women* in Marketing Has to Stop! Period., 2023 AMA Marketing and Public Policy Conference, Arlington, USA, 08. - 10.06.2023.
Greinwald, K., Dauti, E., Keller, A., Totzek, D. (2023), The Influence of Compassion on Prosocial Data Disclosure, 2023 AMA Marketing and Public Policy Conference, Arlington, USA, 08. - 10.06.2023.
Greinwald, K., Dauti, E., Keller, A., Totzek, D. (2023), Two Sides of the Same Coin – The Influence of Compassion on Prosocial Data Disclosure, 2023 AMA Winter Academic Conference, Nashville, USA, 10. - 12.02.2023.
Greinwald, K., Keller, A., Dauti, E., Totzek, D. (2022), Stigmatization of Women* in Marketing Has to Stop! Period., 7. Konferenz des Bavarian Service Research Clusters, Online, 11.11.2023.
Greinwald, K., Dauti, E., Keller, A., Totzek, D. (2022), Two Sides of the Same Coin – The Influence of Compassion on Prosocial Data Disclosure, 7. Konferenz des Bavarian Service Research Clusters, Online, 11.11.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), The Two Faces of Compassion – How Different Valence Levels of Emotions Affect Prosocial Data Disclosure, 2022 AMA Summer Academic Conference, Chicago, USA, 12. - 14.08.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Compassion Influences Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, 6. Konferenz des Bavarian Service Research Clusters, Ingolstadt, 21.07.-22.07.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Compassion Influences Privacy-Related Decision-Making in Health Services – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, Frontiers in Services Conference, Babson College, Wellesley (Boston), USA, 24.06.-26.06.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Compassion Influences Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, EMAC Annual Conference, Budapest, Ungarn, 24.05.-27.05.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Emotions Influence Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, Jubiläumstagung des Verbands der Hochschullehrer für Betriebswirtschaft, online, 08.03.-11.03.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), Rational or Emotional? Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, 2022 AMA Winter Academic Conference, Las Vegas, USA, 18.02.-20.02.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Emotions Influence Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, Wissenschaftliche Abschlusskonferenz der Covid-19-Sonderförderung der Dr. Hans Riegel-Stiftung, Online, 22.01.2022.
Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2021), How Emotions Influence Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, 5. Konferenz des Bavarian Service Research Clusters, Online, 26.11.2021.
Greinwald, K., Dauti, E., Keller, A., Kropp, E., Totzek, D. (2021), Beyond Personal Benefits: How Emotions Can Stimulate Prosocial Behavior and Data Disclosure in Covid-19 Contact Tracing Apps, 2021 AMA Summer Academic Conference, Virtual, 04.08.-06.08.2021.
Greinwald, K., Dauti, E., Keller, A., Kropp, E., Totzek, D. (2021), Beyond Personal Benefits: How Emotions Can Stimulate Prosocial Behavior and Data Disclosure in Covid-19 Contact Tracing Apps, Forschungstreffen Lehrstuhl Schlereth, Totzek & Schumann, 22.07.2021.
Greinwald, K., Dauti, E., Keller, A., Kropp, E., Totzek, D. (2021), Beyond Personal Benefits: How Compassion Stimulates Prosocial Behavior and Data Disclosure in Covid-19 Contact Tracing Apps, 4. Konferenz des Bavarian Service Research Clusters, Online, 16.04.2021.
Career
As of 09/2020 | University of Passau Research assistant at the Chair for Marketing and Services, Prof. Dr. Dirk Totzek |
10/2017–03/2020 | University of Passau Degree programme: Master Business Administration |
10/2012–03/2017 | University of Passau Degree programme: Bachelor International Cultural and Business Studies |