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Klara Greinwald M.Sc.

Doctoral Candidate and Research Assistant

Klara Greinwald
Klara Greinwald
Room WIWI 119
Innstraße 27
Phone: +49(0)851/509-3264
Fax: +49(0)851/509-3262
Web

Tasks at the Chair

  • Contact person for general study and teaching issues
  • Contact person Fundamentals of Business Analytics (Empirical Research Methods)
  • Contact person Marketing (Bachelor)
  • Exercise Marketing (Bachelor)
  • Supervision of theses and seminar papers

Research Interests

  • Consumer Behavior
  • Consumer Wellbeing
  • Prosocial Behavior
  • Privacy-related Decision Making
  • Stigmatization in Marketing

Contributions

Greinwald, K., Keller, A., Dauti, E., Totzek, D. (2023), Stigmatization of Women* in Marketing Has to Stop! Period., 8. Konferenz des Bavarian Service Research Clusters, Passau, 20. - 21.07.2023.

Greinwald, K., Keller, A., Dauti, E., Totzek, D. (2023), Stigmatization of Women* in Marketing Has to Stop! Period., 2023 AMA Marketing and Public Policy Conference, Arlington, USA, 08. - 10.06.2023.

Greinwald, K., Dauti, E., Keller, A., Totzek, D. (2023), The Influence of Compassion on Prosocial Data Disclosure, 2023 AMA Marketing and Public Policy Conference, Arlington, USA, 08. - 10.06.2023.

Greinwald, K., Dauti, E., Keller, A., Totzek, D. (2023), Two Sides of the Same Coin – The Influence of Compassion on Prosocial Data Disclosure, 2023 AMA Winter Academic Conference, Nashville, USA, 10. - 12.02.2023.

Greinwald, K., Keller, A., Dauti, E., Totzek, D. (2022), Stigmatization of Women* in Marketing Has to Stop! Period., 7. Konferenz des Bavarian Service Research Clusters, Online, 11.11.2023.

Greinwald, K., Dauti, E., Keller, A., Totzek, D. (2022), Two Sides of the Same Coin – The Influence of Compassion on Prosocial Data Disclosure, 7. Konferenz des Bavarian Service Research Clusters, Online, 11.11.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), The Two Faces of Compassion – How Different Valence Levels of Emotions Affect Prosocial Data Disclosure, 2022 AMA Summer Academic Conference, Chicago, USA, 12. - 14.08.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Compassion Influences Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, 6. Konferenz des Bavarian Service Research Clusters, Ingolstadt, 21.07.-22.07.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Compassion Influences Privacy-Related Decision-Making in Health Services – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, Frontiers in Services Conference, Babson College, Wellesley (Boston), USA, 24.06.-26.06.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Compassion Influences Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, EMAC Annual Conference, Budapest, Ungarn, 24.05.-27.05.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Emotions Influence Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, Jubiläumstagung des Verbands der Hochschullehrer für Betriebswirtschaft, online, 08.03.-11.03.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), Rational or Emotional? Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, 2022 AMA Winter Academic Conference, Las Vegas, USA, 18.02.-20.02.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2022), How Emotions Influence Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, Wissenschaftliche Abschlusskonferenz der Covid-19-Sonderförderung der Dr. Hans Riegel-Stiftung, Online, 22.01.2022.

Greinwald, K., Dauti, E., Keller, A., Pieringer, E., Totzek, D. (2021), How Emotions Influence Privacy-Related Decision-Making – Prosocial Data Disclosure in Covid-19 Contact Tracing Apps, 5. Konferenz des Bavarian Service Research Clusters, Online, 26.11.2021.

Greinwald, K., Dauti, E., Keller, A., Kropp, E., Totzek, D. (2021), Beyond Personal Benefits: How Emotions Can Stimulate Prosocial Behavior and Data Disclosure in Covid-19 Contact Tracing Apps, 2021 AMA Summer Academic Conference, Virtual, 04.08.-06.08.2021.

Greinwald, K., Dauti, E., Keller, A., Kropp, E., Totzek, D. (2021), Beyond Personal Benefits: How Emotions Can Stimulate Prosocial Behavior and Data Disclosure in Covid-19 Contact Tracing Apps, Forschungstreffen Lehrstuhl Schlereth, Totzek & Schumann, 22.07.2021.

Greinwald, K., Dauti, E., Keller, A., Kropp, E., Totzek, D. (2021), Beyond Personal Benefits: How Compassion Stimulates Prosocial Behavior and Data Disclosure in Covid-19 Contact Tracing Apps, 4. Konferenz des Bavarian Service Research Clusters, Online, 16.04.2021.

Career

Period Activity
As of 09/2020 University of Passau
Research assistant at the Chair for Marketing and Services, Prof. Dr. Dirk Totzek
10/2017–03/2020 University of Passau
Degree programme: Master Business Administration
10/2012–03/2017 University of Passau
Degree programme: Bachelor International Cultural and Business Studies
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