Bachelor's Thesis
You have the opportunity to write your thesis in the focus areas of the Chair of Marketing and Innovation. We announce topics on a regular basis; there are four application periods per year (one every three months). You will find out whether you received a thesis topic shortly after the application deadline. The latest start and registration date will be at the end of the following month. We are also planning to have a group Kick-Off Date and interim presentations. More information about the upcoming dates and deadlines can be found below:
| Round 1 | Round 2 | |
|---|---|---|
| Topics online | End of December | Beginning of April |
| Application Deadline | Mid-January | Mid-April |
| Kick-Off | tba | tba |
| Registration | Mid/End of March | Mid/End of June |
| Discussion of exposé | End of March/Beginning of April | End of June/Beginning of July |
| Interim Presentation | 3-4 Weeks after registration | 3-4 Weeks after registration |
| Consultation appointments | by arrangement with supervisor | by arrangement with supervisor |
| Due Date | End of May/beginning of June or 2 months after registration | End of August/beginning of September or 2 months after registration |
| Round 3 | Round 4 | |
|---|---|---|
| Topics online | Beginning of July | Beginning of October |
| Application Deadline | Mid July | Mid October |
| Kick-Off | tba | tba |
| Registration | Mid/End of September | Mid/End of December |
| Discussion of exposé | End of September/Beginning of October | End of December/Beginning of January |
| Interim Presentation | 3-4 Weeks after registration | 3-4 Weeks after registration |
| Consultation Appointments | by arrangement with supervisor | by arrangement with supervisor |
| Due Date | End of November/beginning of Decemberor 2 months after registration (the date in the letter from the examination office is decisive) | End of February/beginning of March or 2 months after registration (the date in the letter from the examination office is decisive) |
Detailed Process of the Thesis
For further information about the process please click on the relevant headings below.
We place a strong emphasis on academic foundation and quality. The basis for each thesis must be a research question which should be answered based on scientific methods and the current state of literature. This, of course, does not exclude the possibility to write a thesis in collaboration with a company. The specific practice-related problem must first be turned into a research problem. In the case of bachelor theses, we primarily offer literary work due to the low processing time. In master theses, on the other hand, empirical work should be carried out in some form. Both the Bachelor's and the Master's theses should take the current scientific discussion in renowned international scientific journals into account.
If you want to work on your own topic, please hand in a one-page exposé outlining your research question and referring to the relevant round. Please explain why your topic is relevant for the research of the Chair for Marketing and Innovation and which research and methods you want your work to be based on to answer the research question. Basically, theses, especially if they are related to themes concerning B2B, can also be written in cooperation with practicioners.
You must be enrolled in one of the following degree programs: Bachelor's degree "Business Administration and Economics", Bachelor's degree "International Cultural and Business Studies", Bachelor's degree "Digital Transformation in Business and Society". If you want to apply, you must meet the specific prerequisites for your thesis. Please have a look at your respective study and exam guidelines:
- As a student enrolled in the Bachelor's degree program "Business Administration and Economics" you must have earned at least 80 ECTS credits according to § 20 (StuPO B.Sc. BAE).
- As a student enrolled in the Bachelor's degree program "International Cultural and Business Studies" you must have earned at least 96 ECTS credits according to § 13 (StuPO B.A. KuWi).
- As a student enrolled in the Bachelor's degree program "Digital Transformation in Business and Society" you must have earned at least 110 ECTS credits according to § 5 (StuPO B.Sc. DTBS).
We recommend participating in at least one marketing seminar and at least two marketing lectures. Candidates are selected according to the high-performance principle which means that the best performing applicants are considered with priority. Students enrolled in the Bachelor’s degree “Business Administration” are also considered with priority in the case of high demand.
Attention: Due to new regulations, you must be enrolled at the university at the time you submit your thesis. You cannot register the thesis during a holiday semester.
Please hand in the following documents:
- Application form
- Brief motivation letter emphasizing your aptitude for and competencies in the field of the chosen topic
- Short CV (1 page)
- A level certificate showing your overall grade
- Current overview and preliminary overall grade for Bachelor's and Master's degrees (you can find both documents on HisQis)
- Master thesis applicants: Bachelor certificate showing your Bachelor's degree grade
Please send the required application documents as an attachment (in one pdf document) to Nour Mohamed.
If you would like a report for your Bachelor's thesis, you can send your request to our secretariat (sekretariat.schumann@uni-passau.de) as soon as your grade has been entered on HISQIS.
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